b'Chapter 5: THE ELEMENTS OF COMPETITION .87The Fifth Principle: Understand and Value Your Competition .89Ignorance: The First Greatest Competitor 90Mistrust: The Second Greatest Competitor 91Market Competitors .92A SWOT Analysis Case Study .101Monopoly and Collusion .113Competitive and Cooperative Thought Systems 116Chapter 6: CONQUERING HEARTBREAK HILL .121The Sixth Principle: Practice Renewal and Multiply Your Value 123Habit Modification Techniques 126Reasons Why Relationships Wither or Die 134Detrimental Behaviors and Losing Propositions .135A Parable: The Village Where It Never Rained .142The Three Bewares 151The Multiplication of Value 153'