b'12|RODOLFO E. SUBIETAagain, just like the mythological phoenix, it keeps rising from the ashes of destruction proclaiming that its still alive and true. Versionsofthisprinciple,referredcollec-tively as the Golden Rule, can be found in almost everycultureandreligion.Someoftheolder versions of the Rule, dating back to about 500 BCE appear in Hinduism: One should never do something to others that one would regard as an injury to ones own self, and in Confucianism: What you do not wish for yourself, do not do to others. A more recent version appears in the NewTestament:Thereforeallthingswhatso-ever ye would that men should do to you, do ye even so to them. In a profession where human interaction is so important, the marathon sales-person cannot afford to ignore this ancient prin-ciple as the foundation of the other six that will be presented.Sellingitselfisanancientprofession.From thebeginningofrecordedhistory,merchants broughtproductsfromfarawaylands,through perilouslongoceanvoyagesoracrossdeserts andmountains.Theywouldbringsilk,spices, and fine garments for sale. Then, at some point, theconceptofsalesmanshipevolved.Some of the merchants realized they could also bring'