b'18|RODOLFO E. SUBIETAwasverbalizedbyPresidentLincoln"Honest Abewith a refined principle of his own, when he said, You can fool all the people some of the time and some of the people all the time, but you cannot fool all the people all the time. Lincoln, as a politician, was coming to terms with the ap-parentrealitythatlyingordeceivingmaynot carry bad consequences in some cases. I say ap-parentbecausetheconsequencesmaynotbe immediateorvisible,butnewerevidencesug-gests that there arealwaysconsequences. Lets take a look at the evolution of this concept.By the middle of the nineteenth century and the beginning of the twentieth century, a group of renowned thinkers and entrepreneurs, includ-ingRalphWaldoEmerson,AndrewCarnegie, JohnD.Rockefeller,Jr.,W.ClementStone, Napoleon Hill, and Thomas Edison, among oth-ers, advanced our understanding of the correla-tionbetweenourpresentbehaviorandfuture success or failure. The most fundamental con-cept advanced by these leaders was that not only our actions but also the way we thinkhave pre-dictable consequences. That the thoughts we al-low and hold in our mind are to a great degree deterministic of our future was a hugely impor-tant development.'