b'20|RODOLFO E. SUBIETAor break you. The good news is that we also pos-sess the power to modify our habits, but there is no such thing as something for nothing, and we must be willing to pay the price that it takes to develop a set of winning habits and, even more difficult,tobanfromoursubconsciousthose deeplyengrainedhabitsthatviolateprinciples and produce negative results. I turn to the field of psychology to illustrate this point, referring back to the habit of lying and its consequences. Previously, I implied that not just the telling of a lie, but also the thinking of a lie has predictable consequences. In other words, thinking deceit-fully or truthfully leads to totally different out-comes in a persons life. And even though on the surface it may appear that some people are getting away and apparently benefitting from lying, we must understand that the thinking behind the lie creates an imbalancea contradiction, a duality, a compartmentalized split in the persons mindwhich eventually dooms the liar and his or her business and personal relationships. Bestselling author and psychiatrist M. Scott Peck explains it vividly in this way: Compartmentalization is not the root of all evil; it is however the principal psychological mechanism of evil. Deprive an evil man of his capacity to compartmentalize, and he'