b'24|RODOLFO E. SUBIETAIf at first you may find some of the ideas in thisbooksurprising,sometoosimplistic,and some even preposterous, I ask that you give the ideas a chance, and I hope that you apply them. It is in their applicationor sowingthat you will find they are true indeed and that they give good fruit in the long run.It is often said that we all are salespersons at one time or another. Thus, even if you are not a professional salesperson, you will find that the principles we will discuss are universal and ap-ply to every walk of life.'